New BISA Accreditation scheme launched at World Travel Market 2007

20 January 2008 – Section: News – Category: ,

Last year BISA launched the new system of accreditation, based on a consumer satisfaction qualitative and quantitative research survey. As a result BISA now leads the world in formulating and implementing accreditation for spas and this new generation scheme builds on a decade of experience. The formal launch was at World Travel Market, the international exhibition at Excel in November, when Dr Bruce Osborne presented a paper on BISA Accreditation and BISA had a stand.

At a strategic level BISA are now establishing regional Accreditation Franchisees world wide. The franchise agreement is being honed to specific local needs. Supporting the franchise agreement is a new Accreditation Manual. This sets out the methodology and practices to be adopted for BISA Accreditation and will necessarily be constantly updated.

At a tactical level, as well as basic administration, we have a flood of enquiries from the World Travel Market and elsewhere and these have to be followed up. In addition BISA is steadily implementing a massive mailing to all the spas on spagazers.com, the international web-based spas directory. BISA also has plans for an Accreditation Manager to join the team and so the training and appointment of such a person is now a priority. The third area where we are active is in the actual implentation of accreditations. The customer research is necessarily carried out by an impartial body, the Spas Research Fellowship and there is now a fully trained Quality Standards Evaluator carrying out accreditations. Underlying the scheme is BISA’s belief of promoting quality standards throughout the industry. The new generation scheme is now in business and spas should sign up for accreditation soonest in order to take advantage of the introductory World Travel Market rates, as well as to enjoy the benefits once BISA Accreditation is secured.