News – Food for Thought
Exceeding client expectations for better client retention
29 April 2011 – Section: News , Food for Thought
Knowing that attracting new clients costs five times more and takes ten times longer than catering for existing ones, should client satisfaction be the starting point or the end result of your marketing strategy? Last June, at the BISA Conference in... › read more
What spas need are leaders, not managers!
25 February 2011 – Section: News – Category: BISA news, Food for Thought
As part of its Spa Management Certification programme, the Ecole Hôtelière in Lausanne asked me to share observations and best practices with the participants who came from France, Belgium, the United States and Dubai. The economic downturn and increasing competition have... › read more
The Evolution of Spa
20 March 2009 – Section: News , Food for Thought
Writing on her blog Reflections on Spa, Soul, and the role of Water, Sara Firman, writer, therapist and spa consultant, suggests that a return to the fundamental values of spa and on developing and creating authentic spa experiences, may help... › read more